Mar 28, 2024  
2021-2022 Graduate Catalog 
    
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

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COMM 5235 - Media Promotions (3)

By studying both the history and practice of content marketing, branded entertainment, viral marketing, gamification, and transmedia storytelling, students will learn how to effectively use social media, blogs, games, online videos, and stories as promotional tools. This course is co-listed with COMM 4235. Prerequisite(s): COMM 1275, COMM 1500, COMM 1519 and COMM 2410.



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