Oct 07, 2022  
2021-2022 Graduate Catalog 
    
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

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MKT 5485 - Social Media Analytics (3)

This course will explore how to systematically identify, extract, and analyze social media data using sophisticated tools and techniques, as well as discuss how to interpret and align the insights gained via these types of analytics with business goals and objectives. Prerequisite(s): Admission to the MBA program and BADM 5400 . Online.



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