Feb 28, 2024  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog [ARCHIVED CATALOG]

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SM 5880 - Sport Consumer Behavior (3)

A theoretical introduction to the field of sport consumer behavior. The student will be able to understand social psychological theory underlying consumer decisions. Prerequisite(s): A management or a marketing class from a business school is recommended.



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