May 22, 2022  
2021-2022 Graduate Catalog 
    
2021-2022 Graduate Catalog

Customer Relationship Management Graduate Certificate (50-5001) (9 hours)


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The Customer Relationship Management certificate is focused on understanding consumers, their behaviors, and how firms can foster and maintain lasting relationships with customers. Students will become familiar with different economic theories and how they help explain consumer behavior. Additionally, by taking a marketing-oriented approach, students will learn different customer valuation methodologies and how to evaluate the customer loyalty phenomenon. 

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