Social Media Marketing Graduate Certificate (50-5002) (9 hours)

This Social Media Marketing certificate is focused on the role of social media as an element of a firm’s overall marketing strategy. This certificate is ideal for individuals who are interested in developing social media content for firms and understanding how to extract insights from data to help make informed and insightful decisions. At the completion of this certificate, students will possess multiple marketing certifications and understand how to allocate marketing resources to maximize customer value.