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May 29, 2026
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2026-2027 Undergraduate Catalog
Events Marketing and Management, BSBA (46-669) (120 hours)
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Major, Bachelor of Science in Business Administration Degree
The graduate with a Bachelor of Science in Business Administration degree in Events Marketing and Management will use the knowledge and skills obtained in the program to:
- Demonstrate an understanding of the importance of customer service in a client or service environment
- Develop strategies for implementation of events
- Plan and execute events while effectively managing budgets
- Effectively assess events after their completion and create improvement plans
BSBA in Events Marketing and Management majors are not eligible for the Events and Services Certificate from UCM.
Events Marketing and Management, BSBA (46-669) (4 Year Guide)
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Major Requirements: 66 Semester Hours
Additional Required Courses in the Major: 21 Semester Hours
Choose from the following: 9 Semester Hours
General Education Requirements: 43 Semester Hours
All students must complete a minimum of 42 credit hours in general education. See The General Education Program Requirements for the full listing of requirements. The following general education courses are required by this major: Free Electives: 11 Semester Hours
Minimum Total: 120 Semester Hours
^^ BSBA in Events Mkt & Mgt majors are not required to meet the SM 1100 course prerequisite for SM 3700, 3720, 3210 and 4200. See the EMM program coordinator for assistance in enrolling in these EMM courses, if chosen. ***The internship is a requirement of this degree program. Students in the major must have an overall cumulative GPA of 2.50 or above (4.00 scale) before they can attempt the internship requirement. Students must also complete the following BEFORE they can enroll and participate in the 3 credit Internship. -
21 UCM credit hours completed (minimum). -
60 credit hours of university credit (minimum) - a requirement of UCM HCBPS Internship Office. -
2.50 (or above) overall GPA - a requirement of UCM HCBPS Internship Office . -
Complete pre-internship paperwork and processes with HCBPS Internship Office |
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