Business Studies, BBA (39-1011) - Applied Marketing Option (BA02) (120 Hours)

Major, Bachelor of Business Administration Degree

The graduate with a Bachelor of Business Administration degree in Business Studies will use the knowledge and skills obtained in the program to:

• Demonstrate the ability to produce professional written communication that is clear, concise, and tailored to diverse business audiences and purposes.
• Demonstrate effective oral communication skills by preparing and delivering professional presentations that are logical, persuasive, and audience-appropriate.
• Recognize and evaluate ethical issues in business contexts and apply ethical reasoning frameworks to make responsible decisions.
• Apply critical thinking, quantitative reasoning, and analytical tools to identify, frame, and solve complex organizational problems.
• Demonstrate an integrated understanding of fundamental business concepts across core disciplines and apply this knowledge to practical and strategic decision-making.

Admission Requirements:

• Must have the equivalent of 4+ years of full-time work experience.
• Must have at least a 2.0 cumulative GPA.

This program requires a 2.25 cumulative GPA for graduation.

Business Studies, (39-1011) - Applied Marketing Option, BBA (4 Year Guide)