Apr 21, 2024  
2017 Undergraduate Catalog 
2017 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, BSBA (46-269)

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Major, Bachelor of Science in Business Administration Degree

The graduate with a B.S.B.A. degree with a major in Marketing will use the knowledge and skills obtained in the program to:

  • Understand the marketing concepts in consumer behavior, personal selling, marketing research, marketing analysis, strategy development and global decision-making.
  • Communicate effectively in both individual and team situations using both oral and written communication.
  • Interact effectively with others to analyze situations and solve marketing problems.
  • Understand the valuing process as it relates to making optimal decisions in the global business environment.
  • Apply analysis and problem solving skills to assess marketing situations and develop strategies for implementation.

Marketing, BSBA (46-269) (4 Year Guide)  

General Education Requirements: 43 Sem. Hours

All students must complete a minimum of 42 credit hours in general education. Some majors require additional hours due to required coursework. See The General Education Program Requirements  for full listing of requirements. The following general education classes are required by this major:

Free Electives: 8 Sem. Hours

Minimum Total: 120 Sem. Hours

10Competency 10 course

*Students expecting to receive the B.S.B.A. degree must meet all preadmission requirements to be admitted to this program. See the Statement of Policy on Admission to a B.S.B.A.  degree program. Pre-admission courses include: ACCT 2101 , ACCT 2102 , BLAW 2720 , CIS 1600 , ECON 1010 , ECON 1011 , FIN 2801 , and MATH 1111 .

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