Apr 18, 2024  
2020 Undergraduate Catalog 
    
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2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 4440 - Seminar in Brand Management (3)

The goal of this course is to provide students with the fundamental skills needed to create, build, and maintain original brands. This course is co-listed with MKT 5440. Prerequisite(s): MKT 3405 ; Admission to the B.S.B.A. program. An additional fee is associated with this course.


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