Nov 25, 2024  
2020 Undergraduate Catalog 
    
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2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 4450 - Integrated Marketing Communication (3)

Determination of the correct blend of advertising, personal selling, sales promotion, and publicity. This course is co-listed with MKT 5450. Prerequisite(s): MKT 3405 ; Admission to the B.S.B.A. program. An additional fee is associated with this course. Fall.


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