May 19, 2024  
2020 Undergraduate Catalog 
    
2020 Undergraduate Catalog [ARCHIVED CATALOG]

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PR 3640 - Integrated Strategic Communication (3)

Explores the value of integrating, for maximized strategic communication and promotional purposes, traditionally divided areas such as direct and Internet marketing, advertising, sales promotion, public relations and personal selling.  A unique emphasis is placed on public relations. Fall, Spring.



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