May 31, 2024  
2020 Undergraduate Catalog 
    
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2020 Undergraduate Catalog [ARCHIVED CATALOG]

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SM 4200 - Applied Sport Marketing (3)

Examination of the elements of strategic sport marketing process and its applications to developing sport marketing plans. Topics include analysis of market contingencies, segmenting, targeting, and positioning, and various promotion and marketing mix strategies as they relate to organizations in the sport industry. Prerequisite(s): SM 1100  and MKT 3405 .


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