Sep 07, 2024  
2020 Graduate Catalog 
    
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2020 Graduate Catalog [ARCHIVED CATALOG]

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MKT 5450 - Integrated Marketing Communication (3)

Determination of the correct blend of advertising, personal selling, sales promotion, and publicity. This course is co-listed with MKT 4450. Prerequisite(s): Admission to the MBA program and BADM 5400 .


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