COMM 4235 - Media Promotions (3)

By studying both the history and practice of content marketing, branded entertainment, viral marketing, gamification, and transmedia storytelling, students will learn how to effectively use social media, blogs, games, online videos, and stories as promotional tools. This course is co-listed with COMM 5235. Prerequisite(s): COMM 2410, COMM 2411 and COMM 2412.