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May 02, 2024
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MKT 4490 - Marketing Management (3)An overview of major areas of marketing from the viewpoint of the marketing executive; a capstone course integrating previous marketing study and background into a managerial context. Prerequisite(s): MKT 3405 , Admission to the B.S.B.A. program, and last semester in program. An additional fee is associated with this course. Fall, Spring.
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