Nov 22, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3405 - Principles of Marketing (3)

A comprehensive study of marketing theory and concepts and the application of these ideas in modern organizations by professionally trained managers. First course in marketing sequence for marketing majors and minors, and marketing foundation course for the business core requirement of B.S.B.A. degree students. May not be used as a marketing elective. Prerequisite(s): 60 semester hours of college credit. An additional fee is associated with this course. Fall, Spring, Summer.


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