Jul 02, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog
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COMM 3100 - Communication Analytics and Insights (3)

Students will design, conduct, and analyze both quantitative (survey) and qualitative (interviews) research studies. This course provides an overview of the concepts, methods, and tools by which communication research is conducted. Students will develop skills in gathering, organizing, interpreting, and presenting research information using competent and ethically valid methods. Fall, Spring, Summer.


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