Jul 04, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog
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MKT 3405 - Principles of Marketing (3)

A comprehensive study of marketing theory and concepts and the application of these ideas in modern organizations by professionally trained managers. First course in marketing sequence for marketing majors and minors, and marketing foundation course for the business core requirement of B.S.B.A. degree students. May not be used as a marketing elective. Prerequisite(s): 60 semester hours of college credit. An additional fee is associated with this course. Fall, Spring, Summer.


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