Apr 23, 2024  
2018 Undergraduate Catalog 
    
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2018 Undergraduate Catalog [ARCHIVED CATALOG]

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COMM 4235 - Media Promotions (3)

By studying both the history and practice of content marketing, branded entertainment, viral marketing, gamification, and transmedia storytelling, students will learn how to effectively use social media, blogs, games, online videos, and stories as promotional tools. Prerequisite(s): COMM 1275 , COMM 1500 , COMM 1519  and COMM 2410 . Fall.


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