Oct 31, 2024  
2018 Undergraduate Catalog 
    
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2018 Undergraduate Catalog [ARCHIVED CATALOG]

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HM 3830 - Hospitality and Tourism Marketing (3)

Highlights the conceptual, descriptive and strategic issues involved in identifying and capturing tourism and hospitality marketing opportunities. It focuses on major marketing decisions that tourism and hospitality managers face in generating and sustaining demand for their products and services. Students examine the guidelines for formulating destination-orientated marketing goals and strategies; covers the trend issues and challenges influencing destination marketing and the elements that combine to create a marketing plan. Prerequisite(s): junior or senior standing. An additional fee is associated with this course. Fall.


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