Mar 02, 2024  
2018 Undergraduate Catalog 
    
2018 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Favorite (opens a new window)

SM 4200 - Applied Sport Marketing (3)

Examination of the elements of strategic sport marketing process and its applications to developing sport marketing plans. Topics include analysis of market contingencies, segmenting, targeting, and positioning, and various promotion and marketing mix strategies as they relate to organizations in the sport industry. Prerequisite(s): SM 2100  and MKT 3405 . Not available for graduate credit.



Add to Favorite (opens a new window)