Department of Marketing, Public Relations, and Sport Management

Majors/Programs

• Marketing, BSBA (46-269) (120 hours)
• Public Relations and Strategic Communication, BS (43-684) (120 hours)
• Sport Management, BS (43-612) (120 hours)

• Advertising Minor (672) (18 hours)
• Marketing Minor (512) (18 hours)
• Public Relations Minor (253) (18 hours)

• Professional Selling Certificate (10-638) (12 hours)
• Public Relations and Strategic Messaging Certificate (10-6842) (12 hours)

Courses

In addition to any course prerequisites listed for the courses below, the Harmon College of Business and Professional Studies also enforces a course leveling prerequisite.  This means that freshmen (those who have earned 0-29.5 semester hours of college credit) may enroll in 1000 level courses only, sophomores (completed 30-59.5 semester hours) may enroll in 2000 or 1000 level courses, juniors (completed 60-89.5 semester hours) may enroll in 3000, 2000 or 1000 level courses and seniors (all students who have earned 90 semester hours) may enroll in 4000 level courses or below.

• MKT 1400 - Orientation to Marketing (1)
• MKT 1401 - Professional Speaking and Presentation GE (3)
• MKT 3400 - Principles of Marketing (3)
• MKT 3405 - Principles of Marketing (3)
• MKT 3410 - Retail Management (3)
• MKT 3420 - Principles of Advertising (3)
• MKT 3430 - Professional Sales (3)
• MKT 3435 - Internship in Marketing (1-6)
• MKT 3445 - Marketing Distribution (3)
• MKT 3450 - Digital Marketing (3)
• MKT 3475 - Marketing Research (3)
• MKT 3480 - Consumer Behavior (3)
• MKT 3485 - Integrative Business Experience Practicum (3)
• MKT 4410 - Advanced Professional Sales (3)
• MKT 4420 - Sales Management (3)
• MKT 4440 - Seminar in Brand Management (3)
• MKT 4450 - Integrated Marketing Communication (3)
• MKT 4454 - Sports Marketing (3)
• MKT 4460 - International Marketing (3)
• MKT 4475 - Services Marketing (3)
• MKT 4480 - Special Projects in Marketing (1-3)
• MKT 4490 - Marketing Management (3)

• PR 1600 - Orientation to PR (3)
• PR 1601 - Experiencing Strategic Communication (1)
• PR 2620 - Principles of Public Relations (3)
• PR 3605 - Survey of Public Relations Research and Theory (3)
• PR 3610 - Writing and Editing (3)
• PR 3620 - Strategic Planning and Research for PR (3)
• PR 3625 - Design and Layout (3)
• PR 3640 - Integrated Strategic Communication (3)
• PR 4600 - Special Topics in Public Relations (1-3)
• PR 4605 - Public Relations Internship (1-3)
• PR 4610 - Public Relations Management and Industry Practices (3)
• PR 4625 - Innovative Public Relations (1-9)
• PR 4627 - Special Projects in Public Relations (1-3)
• PR 4630 - Electronic & Social Media for Public Relations (3)
• PR 4640 - Advanced Public Relations Design (3)
• PR 4650 - Public Relations & Promotional Law (3)
• PR 4655 - Global Sports Public Relations (3)
• PR 4670 - Strategic Crisis Communication (3)
• PR 4675 - Media Training (3)
• PR 4680 - Advanced PR Writing (3)
• PR 4685 - Strategic Public Relations Case Analysis (3)
• PR 4690 - Public Relations Campaigns (3)

• SM 1100 - Introduction to Sport Management (3)
• SM 2300 - Leisure and Sport (3)
• SM 3210 - Sport and Media (3)
• SM 3500 - Sport Leadership (3)
• SM 3600 - Sport Finance (3)
• SM 3700 - Sport Facility Management (3)
• SM 3720 - Managing Sport Events (3)
• SM 4000 - Seminar in Sport Management (3)
• SM 4200 - Applied Sport Marketing (3)
• SM 4220 - Sport Sponsorship and Retention (3)
• SM 4300 - Recreational Sport Management (3)
• SM 4400 - Sport Communication (3)
• SM 4980 - Internship (6)