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Nov 26, 2024
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing, BSBA (46-269) (120 hours)
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Major, Bachelor of Science in Business Administration Degree
The graduate with a B.S.B.A. degree with a major in Marketing will use the knowledge and skills obtained in the program to:
- Understand the marketing concepts in consumer behavior, personal selling, marketing research, marketing analysis, strategy development and global decision-making.
- Communicate effectively in both individual and team situations using both oral and written communication.
- Interact effectively with others to analyze situations and solve marketing problems.
- Understand the valuing process as it relates to making optimal decisions in the global business environment.
- Apply analysis and problem solving skills to assess marketing situations and develop strategies for implementation.
Marketing, BSBA (46-269) (4 Year Guide)
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Major Requirements: 66 Semester Hours
Marketing Electives from the Following: 15 Semester Hours
General Education Requirements: 43 Semester Hours
All students must complete a minimum of 42 credit hours in general education. Some majors require additional hours due to required coursework. See The General Education Program Requirements for full listing of requirements. The following general education classes are required by this major:
Free Electives: 11 Semester Hours
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