Major, Bachelor of Science in Business Administration Degree
The graduate with a B.S.B.A. degree with a major in Marketing will use the knowledge and skills obtained in the program to:
- Understand the marketing concepts in consumer behavior, personal selling, marketing research, marketing analysis, strategy development and global decision-making.
- Communicate effectively in both individual and team situations using both oral and written communication.
- Interact effectively with others to analyze situations and solve marketing problems.
- Understand the valuing process as it relates to making optimal decisions in the global business environment.
- Apply analysis and problem solving skills to assess marketing situations and develop strategies for implementation.
Marketing, BSBA (46-269) (4 Year Guide)
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