Events Marketing and Management, BSBA (46-669) (4 Year Guide)

Suggested Schedule

Freshman Year - Fall Semester

• CIS 1600 - Business Information Management GE (3) *
• ECON 1010 - Principles of Macroeconomics GE (3)
• ENGL 1020 - Composition I GE (3)
• MATH 1111 - College Algebra GE (3) *
• General Education (3)

Freshman Year - Spring Semester

• COMM 1000 - Public Speaking GE (3)

• OR

• COMM 1050 - Communication in Practice GE (3)

• OR

• MKT 1401 - Professional Speaking and Presentation GE (3)

•  

• ECON 1011 - Principles of Microeconomics GE (3)
• ENGL 1030 - Composition II GE (3)
• General Education (6)

Sophomore Year - Fall Semester

• ACCT 1101 - Foundations of Financial Reporting (3)
• BLAW 2720 - Legal Environment of Business (3)
• General Education - Literature (3)
• General Education (3) 
• General Education - science with a laboratory (4)

Sophomore Year - Spring Semester

• ACCT 2102 - Principles of Managerial Accounting (3) *
• FIN 2801 - Business Statistics I (3) *
• Free choice elective (6)
• General Education (3)

Junior Year - Fall Semester

• IBE block (below) 

• FIN 3850 - Principles of Finance (3)
• EMM 3825 - Events Management (3)
• MGT 3315 - Management of Organizations (3) #
• MKT 3405 - Principles of Marketing (3) #

•  

• IBE Practicum: choose between #

• MGT 3385 - Integrative Business Experience Practicum (3)

• OR

• MKT 3485 - Integrative Business Experience Practicum (3)

• OR

• FIN 3885 - Integrative Business Experience Practicum (3)

Junior Year - Spring Semester

• CIS 3630 - Management Information Systems (3)
• FIN 3801 - Business Statistics II (3)
• MGT 3325 - Business Communication (3)
• MKT 4475 - Services Marketing (3) (Spring only)

•  

• MKT 3450 - Digital Marketing (3)

• OR

  Events Marketing and Management Elective (3)

Summer Semester

• EMM 3835 - Internship in Events (3-9)

• OR

• MKT 3435 - Internship in Marketing (1-6) (3)

• OR

• MGT 3335 - Internship in Management (1-9)

• Note: Intership is required for the BSBA Events Marketing and Management degree program 

Senior Year - Fall Semester

• MGT 3360 - Supply Chain and Operations Management (3)
• MGT 4357 - Organizational Policy and Strategy (3) *
• Events MKT & MGT Electives (3) (See Catalog for course options)
• Free Choice Elective (1-2)
• MKT 3430 - Professional Sales (3)

Senior Year - Spring Semester

• EMM 4825 - Advanced Events Management (3) (spring only)
• Free Choice Elective (6)

•  

• MKT 4475 - Services Marketing (3)

• OR

  Events MKT & MGT Electives (3) (See Catalog for course options)

Events Marketing and Management, BSBA - 120 Hours

*Students expecting to receive the B.S.B.A. degree must meet all preadmission requirements to be admitted to this program. Click here  for the Statement of Policy on Admission to a B.S.B.A. degree program. Pre-admission courses include: ACCT 1101 , ACCT 2102 , BLAW 2720 , CIS 1600 , ECON 1010 , ECON 1011  FIN 2801  and MATH 1111 .
**Students must enroll in IBE Practicum (MGT 3385  or MKT 3485  or FIN 3885 ) concurrently with the IBE sections of MGT 3315 , MKT 3405  and FIN 3850
## BSBA in Events Marketing and Management may not choose both MKT 4450  and PR 3640 .
***The internship is a requirement of this degree program. Students in the major must have an overall cumulative GPA of 2.50 or above (4.00 scale) before they can attempt the internship requirement. Students must also complete the following BEFORE they can enroll and participate in the 3 credit Internship (MKT 3435 , MGT 3335 , or EMM 3835 ).

• 21 UCM credit hours completed (minimum).
• 60 credit hours of university credit (minimum) - a requirement of UCM HCBPS Internship Office.
• 2.50 (or above) overall GPA - a requirement of UCM HCBPS Internship Office .
• Complete pre-internship paperwork and processes with HCBPS Internship Office.