Public Relations and Strategic Messaging Certificate (10-6842) (12 hours)

Student Learning Outcomes - A student with a Certificate in Public Relations and Strategic Messaging will use the knowledge and skills obtained in the program to:

• Demonstrate public relations and strategic communication driven knowledge and understanding.
• Demonstrate critical thinking, problem-solving and decision making proficiency relevant to PR and strategic communication purposes.
• Demonstrate strategic planning knowledge and application proficiency for PR and strategic communication purposes.
• Demonstrate preparedness for professional life and/or further academic study.

The undergraduate certificate in Public Relations and Strategic Messaging is a 12 credit hour program intended for professionals in any field who want a solid foundation in public relations and strategic communication. Its content provides a broad overview of the public relations and strategic communications industry, as well as a survey of complementary professional fields and corresponding US law. The certificate-holder should be qualified to sit for the Public Relations Society of America’s Certificate in Principles of Public Relations exam.