Student Learning Outcomes - A student with a Certificate in Public Relations and Strategic Messaging will use the knowledge and skills obtained in the program to:
Demonstrate public relations and strategic communication driven knowledge and understanding.
Demonstrate critical thinking, problem-solving and decision making proficiency relevant to PR and strategic communication purposes.
Demonstrate strategic planning knowledge and application proficiency for PR and strategic communication purposes.
Demonstrate preparedness for professional life and/or further academic study.
The undergraduate certificate in Public Relations and Strategic Messaging is a 12 credit hour program intended for professionals in any field who want a solid foundation in public relations and strategic communication. Its content provides a broad overview of the public relations and strategic communications industry, as well as a survey of complementary professional fields and corresponding US law. The certificate-holder should be qualified to sit for the Public Relations Society of America’s Certificate in Principles of Public Relations exam.