Dec 05, 2023  
2023-2024 Undergraduate Catalog 
2023-2024 Undergraduate Catalog

Marketing, BSBA (46-269) (120 hours)

Major, Bachelor of Science in Business Administration Degree

The graduate with a Bachelor of Science in Business Administration degree in Marketing will use the knowledge and skills obtained in the program to:

  • Understand the marketing concepts in consumer behavior, personal selling, marketing research, marketing analysis, strategy development and global decision-making.
  • Communicate effectively in both individual and team situations using both oral and written communication.
  • Interact effectively with others to analyze situations and solve marketing problems.
  • Understand the valuing process as it relates to making optimal decisions in the global business environment.
  • Apply analysis and problem solving skills to assess marketing situations and develop strategies for implementation.

Marketing, BSBA (46-269) (4 Year Guide)  

General Education Requirements: 43 Semester Hours

All students must complete a minimum of 42 credit hours in general education. See The General Education Program Requirements  for the full listing of requirements. The following general education courses are required by this major:

Free Electives: 11 Semester Hours

Minimum Total: 120 Semester Hours

*Students expecting to receive the B.S.B.A. degree must meet all preadmission requirements to be admitted to this program. See the Statement of Policy on Admission to a B.S.B.A. degree program. Preadmission courses include: ACCT 1101 , ACCT 2102 , BLAW 2720 , CIS 1600 , ECON 1010 , ECON 1011 , FIN 2801 , and MATH 1111 .