Advertising Minor (672) (18 hours)

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The advertising minor is an ideal option for students interested in learning more about specific advertising strategies and medium. The cross-disciplinary program incorporates classes from marketing, public relations, and digital technology. Students will learn about both the business-related and creative aspects in the advertising industry. UCM does not confer teacher certification for this minor.

Minor Requirements: 18 Semester Hours

Elective from the Following: 3 Semester Hours

FAME 3010 - Social Media, Mobile Apps, and Content Management (3: 3 lecture, 0 lab)
MKT 3435 - Internship in Marketing (1-6) *
MKT 4440 - Seminar in Brand Management (3) *
PR 3625 - Design and Layout (3)
PR 4610 - Public Relations Management and Industry Practices (3)
NOTE: The following courses may require prerequisites, admission to the B.S.B.A. program, 2.5 G.P.A. and/or program coordinator approval: MKT 3435 , MKT 4440 , PR 4610 .

*This course has a prerequisite not listed in the program; click the course number for additional requirements.

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Advertising Minor (672) (18 hours)

Minor Requirements: 18 Semester Hours

Elective from the Following: 3 Semester Hours