PR 4690 - Public Relations Campaigns (3)

Capstone course and overview of the public relations campaign process with actual “hands on” application. Students plan, organize, write and pitch an actual public relations campaign. When the context allows, implementation follows. The PR Program capstone assessment project also takes place in this course. Prerequisite(s): PR 4680 and PR 4685; and Admission to the PR program. Fall, Spring.