Nov 21, 2024  
2022-2023 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Courses
  Programs Alphabetically
  Programs by College/School/Department
  Accelerated Degree Programs
  4 Year Guides
  Academic Calendar
  President’s Welcome and Board of Governors
  General Information
  Accreditations
  Admissions
  International Student Admissions
  Planned Placement
  Types of Credits
  Housing
  Nondiscrimination/Equal Opportunity Statement
  Institutional and Financial Consumer Information
  Costs
  Financial Assistance
  Student Rights and Responsibilities
  Academic Information
  Academic Standards
  Enrollment Information
  Degree/Certificate Requirements
  Social Opportunities
  Recreation Facilities
  Services and Facilities
  Academic Program Requirements
  The General Education Program Information
  The General Education Program Requirements
  The Honors College Program
  Additional Academic Opportunities
  Study Abroad
  Transfer Guides to UCM
  2022-2023 Undergraduate Catalog PDF as of November 8, 2022
  Previous Catalogs
  My Favorite
HELP
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Favorite (opens a new window)

MKT 3405 - Principles of Marketing (3)

A comprehensive study of marketing theory and concepts and the application of these ideas in modern organizations by professionally trained managers. First course in marketing sequence for marketing majors and minors, and marketing foundation course for the business core requirement of B.S.B.A. degree students. May not be used as a marketing elective. Prerequisite(s): 60 semester hours of college credit. An additional fee is associated with this course. Fall, Spring, Summer.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Favorite (opens a new window)