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Dec 26, 2024
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HM 3830 - Hospitality and Tourism Marketing (3)Highlights the conceptual, descriptive and strategic issues involved in identifying and capturing tourism and hospitality marketing opportunities. It focuses on major marketing decisions that tourism and hospitality managers face in generating and sustaining demand for their products and services. Students examine the guidelines for formulating destination-orientated marketing goals and strategies; covers the trend issues and challenges influencing destination marketing and the elements that combine to create a marketing plan. Prerequisite(s): junior or senior standing. Fall.
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