Nov 11, 2024  
2017 Undergraduate Catalog 
    
2017 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3420 - Principles of Advertising (3)

Advertising purposes and procedures covering primarily the point of view of the advertising manager. Study of proper appeals, copy preparation, layout, and media. Prerequisite(s): MKT 3400  or MKT 3405  or AGRI 3120 . Fall, Spring, Summer.



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