Jun 20, 2024  
2017 Undergraduate Catalog 
    
2017 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 4450 - Integrated Marketing Communication (3)

Determination of the correct blend of advertising, personal selling, sales promotion, and publicity. Prerequisite(s): MKT 3405 ; Admission to the B.S.B.A. program for undergraduate students or graduate status. Fall.



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