MKT 4454 - Sports Marketing (3)

The course will discuss the marketing of sports at professional, collegiate, and special event levels focusing on the role marketing plays in planning and decision making in attracting fans and sponsors. This course is co-listed with MKT 5454. Students who have earned credit for MKT 4454 may not take MKT 5454 for graduate credit. An additional fee is associated with this course.