Apr 06, 2025  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog PDF as of August 6, 2021
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Events Marketing and Management, BSBA (46-669) (120 hours)

Major, Bachelor of Science in Business Administration Degree

The graduate with a B.S.B.A. degree with a major in Events Marketing and Management will use the knowledge and skills obtained in the program to:

  • Demonstrate an understanding of the importance of customer service in a client or service environment
  • Develop strategies for implementation of events
  • Plan and execute events while effectively managing budgets
  • Effectively assess events after their completion and create improvement plans

BSBA in Events Marketing and Management majors are not eligible for the Events and Services Certificate from UCM.

Events Marketing and Management, BSBA (46-669) (4 Year Guide)  

Major Requirements: 66 Semester Hours

Additional Required Courses in the Major: 21 Semester Hours

Choose from the following: 9 Semester Hours

General Education Requirements: 43 Semester Hours

All students must complete a minimum of 42 credits hours in general education.  See The General Education Program Requirements  for full listing of requirements.  Some General Education courses included in the major are used to satisfy General Education requirements, but additional courses within the same General Education categories are not. The following General Education classes are required in this program:

Free Electives: 11 Semester Hours

Minimum Total: 120 Semester Hours

10 Competency 10 course
*Students expecting to receive the B.S.B.A. degree must meet all preadmission requirements to be admitted to this program. See the Statement of Policy on Admission  to a B.S.B.A. degree program. Pre-admission courses include: ACCT 1101 , ACCT 2102 , BLAW 2720 , CIS 1600 , ECON 1010 , ECON 1011 , FIN 2801 , and MATH 1111 .
**Students must enroll in IBE Practicum (MGT 3385  or MKT 3485  or FIN 3885 ) concurrently with the IBE sections of MGT 3315 , MKT 3405  and FIN 3850 .
## BSBA in Events Marketing and Management may not choose both MKT 4450  and PR 3640 .
***The internship is a requirement of this degree program. Students in the major must have an overall cumulative GPA of 2.50 or above (4.00 scale) before they can attempt the internship requirement. Students must also complete the following BEFORE they can enroll and participate in the 3 credit Internship (EMM 3835  or MGT 3335  or MKT 3435 ).

  •    21 UCM credit hours completed (minimum).
  •    60 credit hours of university credit (minimum) - a requirement of  UCM HCBPS Internship Office.
  •    2.50 (or above) overall GPA - a requirement of UCM HCBPS  Internship Office .
  •    Complete pre-internship paperwork and processes with HCBPS  Internship Office