Mar 05, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog

Events Marketing and Management, BSBA (46-669) (120 hours)


Major, Bachelor of Science in Business Administration Degree

The graduate with a Bachelor of Science in Business Administration degree in Events Marketing and Management will use the knowledge and skills obtained in the program to:

  • Demonstrate an understanding of the importance of customer service in a client or service environment
  • Develop strategies for implementation of events
  • Plan and execute events while effectively managing budgets
  • Effectively assess events after their completion and create improvement plans

BSBA in Events Marketing and Management majors are not eligible for the Events and Services Certificate from UCM.

Events Marketing and Management, BSBA (46-669) (4 Year Guide)  

General Education Requirements: 43 Semester Hours


All students must complete a minimum of 42 credit hours in general education.  See The General Education Program Requirements  for the full listing of requirements. The following general education courses are required by this major:

Free Electives: 11 Semester Hours


Minimum Total: 120 Semester Hours


*Students expecting to receive the B.S.B.A. degree must meet all preadmission requirements to be admitted to this program. See the Statement of Policy on Admission to a B.S.B.A. degree program. Preadmission courses include: ACCT 1101 , ACCT 2102 , BLAW 2720 , CIS 1600 , ECON 1010 , ECON 1011 , FIN 2801 , and MATH 1111 .
**Students must enroll in IBE Practicum (MGT 3385  or MKT 3485  or FIN 3885 ) concurrently with the IBE sections of MGT 3315 , MKT 3405  and FIN 3850 .
## BSBA in Events Marketing and Management may not choose both MKT 4450  and PR 3640 .

^^ BSBA in Events Mkt & Mgt majors are not required to meet the SM 1100 course prerequisite for SM 3700, 3720, 3210 and 4200. See the EMM program coordinator for assistance in enrolling in these EMM courses, if chosen.

***The internship is a requirement of this degree program. Students in the major must have an overall cumulative GPA of 2.50 or above (4.00 scale) before they can attempt the internship requirement. Students must also complete the following BEFORE they can enroll and participate in the 3 credit Internship.

  •    21 UCM credit hours completed (minimum).
  •    60 credit hours of university credit (minimum) - a requirement of  UCM HCBPS Internship Office.
  •    2.50 (or above) overall GPA - a requirement of UCM HCBPS  Internship Office .
  •    Complete pre-internship paperwork and processes with HCBPS  Internship Office