Jun 01, 2023  
2018 Undergraduate Catalog 
2018 Undergraduate Catalog [ARCHIVED CATALOG]

Public Relations, BS (43-351) (120 hours)

Return to {$returnto_text} Return to: Programs Alphabetically

Major, Bachelor of Science Degree

A Public Relations Bachelor of Science degree requires a minimum of 120 semester hours and a four semester minimum sequence of courses. A minor is not required but is encouraged. An Industry Practices concentration is also elective.

Mission Statement

To provide students with a world-class education, through a small-college learning environment, in Public Relations and strategic communication.

Program Outcomes

The graduate with a Bachelor of Science degree in Public Relations will use the knowledge and skills obtained in the program to:

  • Demonstrate Public Relations driven knowledge and understanding.
  • Demonstrate written, oral and visual communication knowledge and application proficiency for Public Relations purposes.
  • Demonstrate critical thinking, problem-solving, and decision making proficiency relevant to Public Relations purposes.
  • Demonstrate research knowledge and application proficiency for Public Relations purposes.
  • Demonstrate strategic planning knowledge and application proficiency for Public Relations purposes.
  • Demonstrate preparedness for professional life and/or further academic study.

Admission Policies

At the time of first admission to UCM, a student should indicate/declare the intent to become a Public Relations major. Each declared major is encouraged to visit a program advisor in the Harmon College of Business and Professional Studies (Ward Edwards 1600, phone 660-543-8577). In addition, the student can also visit with Public Relations faculty in Dockery 200, PR Suite, 660-543-4246.

The following prerequisites are required for admission to the Public Relations program: (1) completion of general education courses ENGL 1020   and (ENGL 1030  or ENGL 1080  or CTE 3060 ), and MKT 1401  or COMM 1000  or COMM 1050  with a grade no lower than a C; and (2) completion of major-specific courses PR 2620 , PR 3610  and PR 3620 , with no grade lower than a C and a 2.33 grade-point average or better.

The Public Relations faculty encourage all students to meet with an advisor each semester before enrolling.

Graduation Policies

  1. Course substitutions for program requirements may be made only by the Public Relations program advisor and school chair.
  2. A student must earn a grade no lower than a C in the following courses in order to graduate with a Public Relations degree: MKT 1401;   COMM 1000 ; COMM 1050 ; ENGL 1020  and (ENGL 1030  or ENGL 1080  or CTE 3060 ); PR 1600 , PR 2620 , PR 3605 , PR 3610  and PR 3620 .
  3. Only six semester hours of communication coursework with a D can be counted toward the Public Relations major. Any D credits to be counted must be approved by the public relations program faculty advisor.
  4. To graduate with a Public Relations degree, a student must obtain at least a 2.25 grade-point average for all credit hours completed at UCM or elsewhere and attain at least a 2.50 grade-point average for all course work in the major.
  5. PR 4600  may be repeated for up to nine hours. Three hours of PR 4605  are required; three additional hours of PR 4605  are elective. PR 4625  may be repeated up to nine hours with proper approval. PR 4627  may be repeated up to nine hours with proper approval.
  6. Public Relations majors are not required to complete a concentration or minor. They are, however, encouraged to complete the Public Relations-specific Industry Practices concentration or any minor of their choosing. The Industry Practices concentration and minors can be declared when visiting the HCBPS Academic Advising Office.

Public Relations, BS (43-351) (4 Year Guide)  

General Education Requirements: 42 Semester Hours

All students must complete a minimum of 42 credit hours in general education. Some majors require additional hours due to required coursework. See The General Education Program Requirements  for full listing of requirements. The following general education classes are required by this major:

Free Electives: 18 Semester Hours

Minimum Total: 120 Semester Hours

10 Competency 10 course

Industry Practices Concentration

Students electing this concentration cannot enroll in more than a total of 30 semester hours of courses with the following prefixes: ACCT, CIS, ECON, ESE, FIN, HRM, MKT, MGT.**

** Deviations from this limit must be approved in writing by the Dean of the Harmon College of Business and Professional Studies.

Return to {$returnto_text} Return to: Programs Alphabetically