MKT 5454 - Sports Marketing (3)

The course will discuss the marketing of sports at professional, collegiate, and special event levels focusing on the role marketing plays in planning and decision making in attracting fans and sponsors. Students who earned undergraduate credit for MKT 4454 may not take MKT 5454 for graduate credit. This course is co-listed with MKT 4454. Prerequisite(s): Admission to MBA program and BADM 5400.