School of Business Administration: Division of Business Strategy

School of Business Administration: Division of Business Strategy

Majors/Programs

• Events Marketing and Management, BSBA (46-669) (120 hours)
• Management, BSBA (46-268) (120 hours)
• Marketing, BSBA (46-269) (120 hours)
• Public Relations and Strategic Communication, BS (43-684) (120 hours)
• Sport Management, BS (43-612) (120 hours)

• Advertising Minor (672) (18 hours)
• Business Administration Minor (545) (18 hours)
• Leadership Studies Minor (597) (16 hours)
• Legal Studies Minor (555) (21 hours)
• Management Minor (510) (18 hours)
• Marketing Minor (512) (18 hours)
• Public Relations Minor (253) (18 hours)

• Events and Services Certificate (10-698) (12 hours)
• Professional Selling Certificate (10-638)
• Public Relations and Strategic Messaging Certificate (10-6842) (12 hours)

Courses

• PR 4640 - Advanced Public Relations Design (3)
• PR 4650 - Public Relations & Promotional Law (3)
• PR 4655 - Global Sports Public Relations (3)
• PR 4670 - Strategic Crisis Communication (3)
• PR 4675 - Media Training (3)
• PR 4680 - Advanced PR Writing (3)
• PR 4685 - Strategic Public Relations Case Analysis (3)
• PR 4690 - Public Relations Campaigns (3)

• SM 1100 - Introduction to Sport Management (3)
• SM 2300 - Leisure and Sport (3)
• SM 3210 - Sport and Media (3)
• SM 3500 - Sport Leadership (3)
• SM 3600 - Sport Finance (3)
• SM 3700 - Sport Facility Management (3)
• SM 3720 - Managing Sport Events (3)
• SM 4000 - Seminar in Sport Management (3)
• SM 4200 - Applied Sport Marketing (3)
• SM 4220 - Sport Sponsorship and Retention (3)
• SM 4300 - Recreational Sport Management (3)
• SM 4400 - Sport Communication (3)
• SM 4980 - Internship (6)